To be straightforward, a master's degree is not an absolute requirement, but having one could certainly benefit your career growth, under certain circumstances. The field of marketing is known for its constant fluctuations due to evolving market dynamics and emerging trends. Digital marketers are always striving to stay up to date with these changes. How can one proactively stay ahead of these trends, ensuring they are a step ahead within their company and possess a well-rounded and intentional grasp of the latest marketing trends?
So, is a digital marketing master’s degree worth it? Yes... conditionally!
Obtaining a post-graduate degree in digital marketing is crucial for advancing your career and showcasing your specialized expertise in your field. However, career development in this regard can only be attained when your program excels on all three fronts: community, faculty, and the program's content. Therefore, consider the following criteria when selecting the appropriate master's program in digital marketing:
The Faculty
It's essential to ensure that the program doesn't solely rely on academic instructors but also includes professionals with practical experience in the corporate field. In other words, your instructors should possess a practical background to provide you with real-life examples and prepare you for the corporate case studies you may encounter.
The Community
The community of students, staff, and colleagues in the program should have a shared background and a passion for excelling in your field that matches your own. It's important to ensure that they share similar experiences and business goals, as this will enable you to connect with top-tier marketers. .
The Program
Programs should strike a balance between theoretical knowledge and practical application. It's crucial that you not only grasp the fundamentals of your course but also learn how to implement them effectively throughout your business career.
How can I ensure these criteria are unconditionally met?
One solution would be to engage in focused and deliberate research of various master's programs and establish connections with students who have already completed these programs to find the ultimate solution. Another viable option is to pursue a professional certification in digital marketing.
Become a Certified Digital Marketing Professional
Why Get Certified?
Morgan International, delivering the Digital Marketing Institute's professional certifications, provides you with the means to future-proof your career by validating your skills and expertise, ensuring they align with the evolving demands of your target audience.
These programs teach you how to effectively communicate with your target audience and provide practical, real-life solutions across various marketing modules. They cater to your specific needs in several ways
- Certified Digital Marketing Professional (CDMP): Designed for individuals seeking certification in various marketing niches.
- Certified Digital Marketing Specialist: Tailored for those who wish to specialize in a specific digital marketing domain, such as social media, strategy, or search marketing.
- Short-track (Just-In-Time): Ideal for individuals looking for shorter, focused certifications that provide quick, actionable knowledge.
Furthermore, these programs are backed by the support of Global Industry Advisory Champions (GIACs) from major organizations like Google, Coca-Cola, HubSpot, IBM, Microsoft, Meta, Twitter, LinkedIn, and The Economist. Their collective expertise and insights contribute to the excellence of the course, providing a strong foundation for your digital marketing education.
Our instructors are carefully selected as part-time educators, and we make certain that they remain well-informed about the latest industry practices and stay updated with the ongoing corporate changes from within the field.
Our community of students, instructors, and operational support provides you with the best possible learning experience. By being a part of this community, you will have the opportunity to network with industry leaders and connect with fellow digital marketers who share your ambition of becoming leaders in their respective niches.