eCOMMERCE

5 Modules • 11 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

Fast-track your eCommerce skills with this online course. Rapidly develop your skills and gain a globally recognised DMI certification. Learn UX design principles, Conversion Rate Optimization, Customer Experience (CX) and how to deliver the right message to the right customer. All this and more.

What You’ll Learn

Module 1 - Websites and UX
Module 2 - SEM and Sales Channels
Module 3 - Traffic, Awareness and Consideration Channels
Module 4 - Conversion Rate Optimization
Module 5 - Improving the Customer Experience

SOCIAL MEDIA MARKETING 

5 Modules • 14 hours Learning content • Associate Certificate • 100% Online - On Demand 

Overview

Fast-track your social media marketing skills, get job-ready competencies and a globally recognized certification. This cutting-edge, interactive short course is delivered 100% online, in bite-sized learning units.

What You’ll Learn

Module 1 - Revealing Insight: Social Customers
Module 2 - Social Apps and Building Communities (NEW)
Module 3 - Social Content: Brand Storytelling
Module 4 - Creativity: Designing Social Content
Module 5 - Thinking Strategically: Social Sharing

UX & WEBSITE DESIGN

5 Modules • 11 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

How do you deliver a world class user experience for your customers? This online UX and Web Design course teaches the core principles of brilliant design and UX. Learn graphics, creative messaging, user testing and how to successfully project manage your way to a fully optimized website. Delivered in bite sized modules, toolkits and case studies.

What You’ll Learn

Module 1 - Website Design and Problem-Solving
Module 2 - Design-Led Websites and eCommerce
Module 3 - Graphic Design and Creative Skills
Module 4 - SEO for Websites
Module 5 - Tracking Websites and Project Management

SEARCH ENGINE OPTIMIZATION (SEO)

5 Modules • 9 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

Learn how to rank your site on Google. This interactive short course teaches you the benefits of how your website content, mobile optimization and usability will improve your overall website performance. Discover how to build your SEO strategy and evaluate performance over time.

What You’ll Learn

Module 1 - Getting Started with Search Ranking
Module 2 - Problem-Solving and Improving Website Performance
Module 3 - Optimizing On-Page and Content Performance
Module 4 - Collaboration - Enhancing Off-Page and Local SEO
Module 5 - Strategy and Evaluating Performance

PAID SEARCH (PPC)

4 Modules • 8 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

This short online PPC course will fast-track your Paid Search expertise. You will quickly acquire essential skills in Search Marketing, eCommerce, PPC Campaign optimization and you’ll learn how to visualize and present results.

What You’ll Learn

Module 1 - Search Marketing and eCommerce
Module 2 - Productivity and Creating Optimized Campaigns
Module 3 - Managing and Improving Campaigns
Module 4 - Visualizing and Presenting Results

EMAIL MARKETING

4 Modules • 11 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

This online Email Marketing course provides certification and rich, job-ready skills to take your email strategy to the next level. Learn about creating and testing different email content, time management, data strategy and the key concepts in Marketing Automation.

What You’ll Learn

Module 1 - Data Strategy
Module 2 - Crafting Content and Managing Time
Module 3 - Creativity and Designing Content
Module 4 - Testing, Optimization, and Automation

DIGITAL DISPLAY

4 Modules • 7 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

Learn how to set up a display campaign in this powerful interactive Digital Display course. You’ll discover the principles of graphic design, campaign strategy and budget management, and how to test and measure different creative to make the most of your display strategy.

What You’ll Learn

Module 1 - Project Management and Planning an Advertising Campaign
Module 2 - Creativity and Preparing an Advertising Campaign
Module 3 - Creating a Display Advertising Campaign
Module 4 - Data, Collaboration, and Optimizing Campaigns

CUSTOMER EXPERIENCE (CX)

4 Modules • 8 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

This popular Customer Experience course teaches you the increasing importance of Customer Experience Management. Quickly grasp how to track and analyze the changing nature of your digital customers, create feedback loops and fully embed the customer experience within your business.

What You’ll Learn

Module 1 - CX: Agility and the Changing Nature of Customers
Module 2 - Designing CX: Placing the Customer at the Center
Module 3 - Optimizing CX: Authenticity and Involving Customers
Module 4 - Measuring CX: Data, Metrics, and Visualization

DIGITAL STRATEGY

4 Modules • 1 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

Fast track your knowledge of digital strategy fundamentals with this interactive short course. By understanding how to place digital at the heart of your business, you’ll learn how to align your strategy around customer personas, your brand story, your team, and the customer buying process.

What You’ll Learn

Module 1 - The Customer and Your Brand Story
Module 2 - Setting a Budget, Nurturing a Team, and Assessing Risk
Module 3 - Channel Planning for a Complex Buying Process
Module 4 - Becoming a Digital Leader

CERTIFIED DIGITAL & SOCIAL SELLING SPECIALIST

5 Modules • 6 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

Sharpen your digital selling & social media skills with this unique program. You’ll learn the art of finding, targeting, attracting and engaging prospects, closing sales, and building deeper post-sales relationships using a range of new social media tactics and tools.

What You’ll Learn

Module 1 - Fundamentals of Social Selling
Module 2 - Finding and Targeting Prospects
Module 3 - Attracting Customers
Module 4 - Increasing Engagement
Module 5 - Closing and Retaining

DIGITAL MARKETING ESSENTIALS

6 Modules • 6 hours Learning content • Associate Certificate • 100% Online - On Demand

Overview

Designed for non-marketers seeking to understand why digital is disrupting and transforming businesses of all types today. Learn about digital consumer behavior and the customer journey, social media, the changed buying process, social selling, websites, email, and the digital mindset.

What You’ll Learn

Module 1 - The Digital Opportunity
Module 2 - Websites and Email
Module 3 - Social Media & Social Selling
Module 4 - Social Customer Service
Module 5 - Digital Challenges and Risks
Module 6 - Digital Mindset

Write one or two paragraphs describing your product or services.

To be successful your content needs to be useful to your readers.

Start with the customer – find out what they want and give it to them.